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# > But I need to remember, now and again, that Apple is a cor
- URL: https://pawel.orzech.me/2024/01/18/but-i-need/
- Published: 2024-01-18T17:12:27.000Z
- Updated: 2026-02-01T01:06:27.000Z
- Author: Paweł Orzech
- Tags: #micro

\> But I need to remember, now and again, that Apple is a corporation, and corporations aren’t people, and they can’t love you back. You wouldn’t love GE or Exxon or Comcast — and you shouldn’t love Apple. It’s not an exception to the rule: there are no exceptions.Source: [inessential: Corporations Are Not To Be Loved](https://inessential.com/2024/01/17/corporations%5Fare%5Fnot%5Fto%5Fbe%5Floved?ref=pawel.orzech.me)